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Chapter XVI: Preface: To the Pennsylvania Gazette

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October 2, 1729

The Pennsylvania Gazette being now to be carry'd on by other Hands, the Reader may expect some Account of the Method we design to proceed in.[23]

Upon a view of Chambers's great Dictionaries, from whence were taken the Materials of the _Universal Instructor in all Arts and Sciences_, which usually made the First Part of this Paper, we find that besides their containing many Things abstruse or insignificant to us, it will probably be fifty Years before the Whole can be gone thro' in this Manner of Publication. There are likewise in those Books continual References from Things under one Letter of the Alphabet to those under another, which relate to the same Subject, and are necessary to explain and compleat it; these taken in their Turn may perhaps be Ten Years distant; and since it is likely that they who desire to acquaint themselves with any particular Art or Science, would gladly have the whole before them in much less time, we believe our Readers will not think such a Method of communicating Knowledge to be a proper One.

However, tho' we do not intend to continue the Publication of those Dictionaries in a regular Alphabetical Method, as has hitherto been done; yet as several Things exhibited from them in the Course of these Papers, have been entertaining to such of the Curious, who never had and cannot have the Advantage of good Libraries; and as there are many Things still behind, which being in this Manner made generally known, may perhaps become of considerable Use, by giving such Hints to the excellent natural Genius's of our Country, as may contribute either to the Improvement of our present Manufactures, or towards the Invention of new Ones; we propose from Time to Time to communicate such particular Parts as appear to be of the most general Consequence.

As to the "Religious Courtship," Part of which has been retal'd to the Publick in these Papers, the Reader may be inform'd, that the whole Book will probably in a little Time be printed and bound up by itself; and those who approve of it, will doubtless be better pleas'd to have it entire, than in this broken interrupted Manner.

There are many who have long desired to see a good News-Paper in Pennsylvania; and we hope those Gentlemen who are able, will contribute towards the making This such. We ask Assistance, because we are fully sensible, that to publish a good News-Paper is not so easy an Undertaking as many People imagine it to be. The Author of a Gazette (in the Opinion of the Learned) ought to be qualified with an extensive Acquaintance with Languages, a great Easiness and Command of Writing and Relating Things clearly and intelligibly, and in few Words; he should be able to speak of War both by Land and Sea; be well acquainted with Geography, with the History of the Time, with the several Interests of Princes and States, the Secrets of Courts, and the Manners and Customs of all Nations. Men thus accomplish'd are very rare in this remote Part of the World; and it would be well if the Writer of these Papers could make up among his Friends what is wanting in himself.

Upon the Whole, we may assure the Publick, that as far as the Encouragement we meet with will enable us, no Care and Pains shall be omitted, that may make the Pennsylvania Gazette as agreeable and useful an Entertainment as the Nature of the Thing will allow.

A DIALOGUE BETWEEN PHILOCLES AND HORATIO, MEETING ACCIDENTALLY IN THE FIELDS, CONCERNING VIRTUE AND PLEASURE

[From the _Pennsylvania Gazette_, June 23, 1730.][24]

_Philocles._ My friend _Horatio_! I am very glad to see you; prithee, how came such a Man as you alone? and musing too? What Misfortune in your Pleasures has sent you to Philosophy for Relief?

_Horatio._ You guess very right, my dear _Philocles_! We Pleasure-hunters are never without 'em; and yet, so enchanting is the Game! we can't quit the Chace. How calm and undisturbed is your Life! How free from present Embarrassments and future Cares! I know you love me, and look with Compassion upon my Conduct; Shew me then the Path which leads up to that constant and invariable Good, which I have heard you so beautifully describe, and which you seem so fully to possess.

_Phil._ There are few Men in the World I value more than you, _Horatio_! for amidst all your Foibles and painful Pursuits of Pleasure, I have oft observed in you an honest Heart, and a Mind strongly bent towards Virtue. I wish, from my Soul, I could assist you in acting steadily the Part of a reasonable Creature; for, if you would not think it a Paradox, I should tell you I love you better than you do yourself.

_Hor._ A Paradox indeed! Better than I do myself! When I love my dear self so well, that I love every Thing else for my own sake.

_Phil._ He only loves himself well, who rightly and judiciously loves himself.

_Hor._ What do you mean by that, _Philocles_! You Men of Reason and Virtue are always dealing in Mysteries, tho' you laugh at 'em when the Church makes 'em. I think he loves himself very well and very judiciously too, as you call it, who allows himself to do whatever he pleases.

_Phil._ What, though it be to the Ruin and Destruction of that very Self which he loves so well! That Man alone loves himself rightly, who procures the greatest possible Good to himself thro' the whole of his Existence; and so pursues Pleasure as not to give for it more than 'tis worth.

_Hor._ That depends all upon Opinion. Who shall judge what the Pleasure is worth? Supposing a pleasing Form of the fair Kind strikes me so much, that I can enjoy nothing without the Enjoyment of that one Object. Or, that Pleasure in general is so favorite a Mistress, that I will take her as Men do their Wives, for better, for worse; mind no Consequences, nor regarding what's to come. Why should I not do it?

_Phil._ Suppose, _Horatio_, that a Friend of yours entred into the World about Two-and-Twenty, with a healthful vigorous Body, and a fair plentiful Estate of about Five Hundred Pounds a Year; and yet, before he had reached Thirty, should, by following his Pleasures, and not, as you say, duly regarding Consequences, have run out of his Estate, and disabled his Body to that Degree, that he had neither the Means nor Capacity of Enjoyment left, nor any Thing else to do but wisely shoot himself through the Head to be at rest; what would you say to this unfortunate Man's Conduct? Is it wrong by Opinion or Fancy only? Or is there really a Right and Wrong in the Case? Is not one Opinion of Life and Action juster than another? Or, one Sort of Conduct preferable to another? Or, does that miserable Son of Pleasure appear as reasonable and lovely a Being in your Eyes, as a Man who, by prudently and rightly gratifying his natural Passions, had preserved his Body in full Health, and his Estate entire, and enjoy'd both to a good old Age, and then died with a thankful Heart for the good Things he had received, and with an entire Submission to the Will of Him who first called him into Being? Say, _Horatio_! are these Men equally wise and happy? And is every Thing to be measured by mere Fancy and Opinion, without considering whether that Fancy or Opinion be right?

_Hor._ Hardly so neither, I think; yet sure the wise and good Author of Nature could never make us to plague us. He could never give us Passions, on purpose to subdue and conquer 'em; nor produce this Self of mine, or any other self, only that it may be denied; for that is denying the Works of the great Creator himself. Self-denial, then, which is what I suppose you mean by Prudence, seems to me not only absurd, but very dishonourable to that Supreme Wisdom and Goodness, which is supposed to make so ridiculous and Contradictious a Creature, that must be always fighting with himself in order to be at rest, and undergo voluntary Hardships in order to be happy: Are we created sick, only to be commanded to be Sound? Are we born under one Law, our Passions, and yet bound to another, that of Reason? Answer me, _Philocles_, for I am warmly concerned for the Honour of Nature, the Mother of us all.

_Phil._ I find, Horatio, my two Characters have affrighted you; so that you decline the Trial of what is Good, by reason: And had rather make a bold Attack upon Providence; the usual Way of you Gentlemen of Fashion, who, when by living in Defiance of the eternal Rules of Reason, you have plunged yourselves into a thousand Difficulties, endeavour to make yourselves easy by throwing the Burden upon Nature. You are, _Horatio_, in a very miserable Condition indeed; for you say you can't be happy if you controul your Passions; and you feel yourself miserable by an unrestrained Gratification of 'em; so that here's Evil, irremediable Evil, either way.

_Hor._ That is very true, at least it appears so to me: Pray, what have you to say, _Philocles_! in Honour of Nature or Providence; methinks I'm in Pain for her: How do you rescue her? poor Lady!

_Phil._ This, my dear _Horatio_, I have to say; that what you find Fault with and clamour against, as the most terrible Evil in the World, Self-denial; is really the greatest Good, and the highest Self-gratification: If indeed, you use the Word in the Sense of some weak sour Moralists, and much weaker Divines, you'll have just Reason to laugh at it; but if you take it, as understood by Philosophers and Men of Sense, you will presently see her Charms, and fly to her Embraces, notwithstanding her demure Looks, as absolutely necessary to produce even your own darling sole Good, Pleasure: For, Self-denial is never a Duty, or a reasonable Action, but as 'tis a natural Means of procuring more Pleasure than you can taste without it so that this grave, Saint-like Guide to Happiness, as rough and dreadful as she has been made to appear, is in truth the kindest and most beautiful Mistress in the World.

_Hor._ Prithee, _Philocles_! do not wrap yourself in Allegory and Metaphor. Why do you teaze me thus? I long to be satisfied, what this Philosophical Self-denial is, the Necessity and Reason of it; I'm impatient, and all on Fire; explain, therefore, in your beautiful, natural easy Way of Reasoning, what I'm to understand by this grave Lady of yours, with so forbidding, downcast Looks, and yet so absolutely necessary to my Pleasures. I stand ready to embrace her; for you know, Pleasure I court under all Shapes and Forms.

_Phil._ Attend then, and you'll see the Reason of this Philosophical Self-denial. There can be no absolute Perfection in any Creature; because every Creature is derived, and dependent: No created Being can be All-wise, All-good, and All-powerful, because his Powers and Capacities are finite and limited; consequently whatever is created must, in its own Nature, be subject to Error, Irregularity, Excess, and Disorder. All intelligent, rational Agents find in themselves a Power of judging what kind of Beings they are; what Actions are proper to preserve 'em, and what Consequences will generally attend them, what Pleasures they are form'd for, and to what Degree their Natures are capable of receiving them. All we have to do then, _Horatio_, is to consider, when we are surpriz'd with a new Object, and passionately desire to enjoy it, whether the gratifying that Passion be consistent with the gratifying other Passions and Appetites, equal if not more necessary to us. And whether it consists with our Happiness To-morrow, next Week, or next Year; for, as we all wish to live, we are obliged by Reason to take as much Care for our future, as our present Happiness, and not build one upon the Ruins of t'other. But, if thro' the Strength and Power of a present Passion, and thro' want of attending to Consequences, we have err'd and exceeded the Bounds which Nature or Reason have set us; we are then, for our own Sakes, to refrain, or deny ourselves a present momentary Pleasure for a future, constant and durable one: So that this Philosophical Self-denial is only refusing to do an Action which you strongly desire; because 'tis inconsistent with your Health, Fortunes, or Circumstances in the World; or, in other Words, because 'twould cost you more than 'twas worth. You would lose by it, as a Man of Pleasure. Thus you see, _Horatio_! that Self-denial is not only the most reasonable, but the most pleasant Thing in the World.

_Hor._ We are just coming into Town, so that we can't pursue this Argument any farther at present; you have said a great deal for Nature, Providence, and Reason: Happy are they who can follow such divine Guides.

_Phil._ _Horatio!_ good Night; I wish you wise in your Pleasures.

_Hor._ I wish, _Philocles_! I could be as wise in my Pleasures as you are pleasantly Wise; your Wisdom is agreeable, your Virtue is amiable, and your Philosophy the highest Luxury. Adieu! thou enchanting Reasoner!

A SECOND DIALOGUE BETWEEN PHILOCLES AND HORATIO, CONCERNING VIRTUE AND PLEASURE

[From the _Pennsylvania Gazette_, July 9, 1730.]

_Philocles._ Dear _Horatio_! where hast thou been these three or four Months? What new Adventures have you fallen upon since I met you in these delightful, all-inspiring Fields, and wondred how such a Pleasure-hunter as you could bear being alone?

_Horatio._ O _Philocles_, thou best of Friends, because a Friend to Reason and Virtue, I am very glad to see you. Don't you remember, I told you then, that some Misfortunes in my Pleasures had sent me to Philosophy for Relief? But now I do assure you, I can, without a Sigh, leave other Pleasures for those of Philosophy; I can hear the Word _Reason_ mentioned, and Virtue praised, without Laughing. Don't I bid fair for Conversion, think you?

_Phil._ Very fair, _Horatio_! for I remember the Time when Reason, Virtue, and Pleasure, were the same Thing with you: When you counted nothing Good but what pleas'd, nor any thing Reasonable but what you got by; When you made a Jest of a Mind, and the Pleasures of Reflection, and elegantly plac'd your sole Happiness, like the rest of the Animal Creation, in the Gratifications of Sense.

_Hor._ I did so: But in our last Conversation, when walking upon the Brow of this Hill, and looking down on that broad, rapid River, and yon widely-extended beautifully-varied Plain, you taught me another Doctrine: You shewed me, that Self-denial, which above all Things I abhorred, was really the greatest Good, and the highest Self-gratification, and absolutely necessary to produce even my own darling sole Good, Pleasure.

_Phil._ True: I told you that Self-denial was never a Duty but when it was a natural Means of procuring more Pleasure than we could taste without it: That as we all strongly desire to live, and to live only to enjoy, we should take as much Care about our future as our present Happiness; and not build one upon the Ruins of 'tother: That we should look to the End, and regard Consequences: and if, thro' want of Attention we had err'd, and exceeded the Bounds which Nature had set us, we were then obliged, for our own Sakes, to refrain or deny ourselves a present momentary Pleasure for a future, constant, and durable Good.

_Hor._ You have shewn, _Philocles_, that Self-denial, which weak or interested Men have rendred the most forbidding, is really the most delightful and amiable, the most reasonable and pleasant Thing in the World. In a Word, if I understand you aright, Self-denial is, in Truth, Self-recognising, Self-acknowledging, or Self-owning. But now, my Friend! you are to perform another Promise; and shew me the Path which leads up to that constant, durable, and invariable Good, which I have heard you so beautifully describe, and which you seem so fully to possess: Is not this Good of yours a mere Chimera? Can any Thing be constant in a World which is eternally changing! and which appears to exist by an everlasting Revolution of one Thing into another, and where every Thing without us, and every Thing within us, is in perpetual Motion? What is this constant, durable Good, then, of yours? Prithee, satisfy my Soul, for I'm all on Fire, and impatient to enjoy her. Produce this eternal blooming Goddess with never-fading Charms, and see, whether I won't embrace her with as much Eagerness and Rapture as you.

_Phil._ You seem enthusiastically warm, _Horatio_; I will wait till you are cool enough to attend to the sober, dispassionate Voice of Reason.

_Hor._ You mistake me, my dear _Philocles_! my Warmth is not so great as to run away with my Reason: it is only just raised enough to open my Faculties, and fit them to receive those eternal Truths, and that durable Good, which you so triumphantly boasted of. Begin, then; I'm prepared.

_Phil._ I will. I believe, _Horatio_! with all your Skepticism about you, you will allow that Good to be constant which is never absent from you, and that to be durable, which never Ends but with your Being.

_Hor._ Yes, go on.

_Phil._ That can never be the Good of a Creature, which when present, the Creature may be miserable, and when absent, is certainly so.

_Hor._ I think not; but pray explain what you mean; for I am not much used to this abstract Way of Reasoning.

_Phil._ I mean all the Pleasures of Sense. The Good of Man cannot consist in the mere Pleasures of Sense; because, when any one of those Objects which you love is absent, or can't be come at, you are certainly miserable: and if the Faculty be impair'd, though the Object be present, you can't enjoy it. So that this sensual Good depends upon a thousand Things without and within you, and all out of your Power. Can this then be the Good of Man? Say, _Horatio_! what think you, Is not this a chequer'd, fleeting, fantastical Good? Can that, in any propriety of Speech, be called the Good of Man which even, while he is tasting, he may be miserable; and which when he cannot taste, he is necessarily so? Can that be our Good, which costs us a great deal of Pains to obtain; which cloys in possessing; for which we must wait the Return of Appetite before we can enjoy again? Or, is that our Good, which we can come at without Difficulty; which is heightened by Possession, which never ends in Weariness and Disappointment; and which, the more we enjoy, the better qualified we are to enjoy on?

_Hor._ The latter, I think; but why do you torment me thus? _Philocles_! shew me this Good immediately.

_Phil._ I have shewed you what 'tis not; it is not sensual, but 'tis rational and moral Good. It is doing all the Good we can to others, by Acts of Humanity, Friendship, Generosity, and Benevolence: This is that constant and durable Good, which will afford Contentment and Satisfaction always alike, without Variation or Diminution. I speak to your Experience now, _Horatio_! Did you ever find yourself weary of relieving the Miserable? or of raising the Distressed into Life or Happiness? Or rather, don't you find the Pleasure grow upon you by Repetition, and that 'tis greater in the Reflection than in the Act itself? Is there a Pleasure upon Earth to be compared with that which arises from the Sense of making others happy? Can this Pleasure ever be absent, or ever end but with your Being? Does it not always accompany you? Doth not it lie down and rise with you? live as long as you live? give you Consolation in the Article of Death, and remain with you in that gloomy Hour, when all other Things are going to forsake you, or you them?

_Hor._ How glowingly you paint, _Philocles_! Methinks _Horatio_ is amongst the Enthusiasts. I feel the Passion: I am enchantingly convinced; but I don't know why: Overborn by something stronger than Reason. Sure some Divinity speaks within me; but prithee, _Philocles_, give me cooly the Cause, why this rational and moral Good so infinitely excels the meer natural or sensual.

_Phil._ I think, _Horatio_! that I have clearly shewn you the Difference between merely natural or sensual Good, and rational or moral Good. Natural or sensual Pleasure continues no longer than the Action itself; but this divine or moral Pleasure continues when the Action is over, and swells and grows upon your Hand by Reflection: The one is inconstant, unsatisfying, of short Duration, and attended with numberless Ills; the other is constant, yields full Satisfaction, is durable, and no Evils preceding, accompanying, or following it. But, if you enquire farther into the Cause of this Difference, and would know why the moral Pleasures are greater than the sensual; perhaps the Reason is the same as in all other Creatures, That their Happiness or chief Good consists in acting up to their chief Faculty, or that Faculty which distinguishes them from all Creatures of a different Species. The chief Faculty in a Man is his Reason; and consequently his chief Good; or that which may be justly called his Good, consists not merely in Action, but in reasonable Action. By reasonable Actions, we understand those Actions which are preservative of the human Kind, and naturally tend to produce real and unmixed Happiness; and these Actions, by way of Distinction, we call Actions morally Good.

_Hor._ You speak very clearly, _Philocles_! but, that no Difficulty may remain upon my Mind, pray tell me what is the real Difference between natural Good and Ill, and moral Good and Ill? for I know several People who use the Terms without Ideas.

_Phil._ That may be: The Difference lies only in this; that natural Good and Ill is Pleasure and Pain: Moral Good and Ill is Pleasure or Pain produced with Intention and Design; for 'tis the Intention only that makes the Agent morally Good or Bad.

_Hor._ But may not a Man, with a very good Intention, do an ill Action?

_Phil._ Yes, but, then he errs in his Judgment, tho' his Design be good. If his Error is inevitable, or such as, all Things considered, he could not help, he is inculpable: But if it arose through want of Diligence in forming his Judgment about the Nature of human Actions, he is immoral and culpable.

_Hor._ I find, then, that in order to please ourselves rightly, or to do good to others morally, we should take great Care of our Opinions.

_Phil._ Nothing concerns you more; for, as the Happiness or real Good of Men consists in right Action, and right Action cannot be produced without right Opinion, it behoves us, above all Things in this World, to take Care that our Opinions of Things be according to the Nature of Things. The Foundation of all Virtue and Happiness is Thinking rightly. He who sees an Action is right, that is, naturally tending to Good, and does it because of that Tendency, he only is a moral Man; and he alone is capable of that constant, durable, and invariable Good, which has been the Subject of this Conversation.

_Hor._ How, my dear philosophical Guide, shall I be able to know, and determine certainly, what is Right and Wrong in Life?

_Phil._ As easily as you distinguish a Circle from a Square, or Light from Darkness. Look, _Horatio_, into the sacred Book of Nature; read your own Nature, and view the Relation which other Men stand in to you, and you to them; and you'll immediately see what constitutes human Happiness, and consequently what is Right.

_Hor._ We are just coming into Town, and can say no more at present. You are my good Genius, _Philocles_. You have shewed me what is good. You have redeemed me from the Slavery and Misery of Folly and Vice, and made me a free and happy Being.

_Phil._ Then I am the happiest Man in the World. Be steady, _Horatio_! Never depart from Reason and Virtue.

_Hor._ Sooner will I lose my Existence. Good Night, _Philocles_.

_Phil._ Adieu! dear _Horatio_!

A WITCH TRIAL AT MOUNT HOLLY

[From the _Pennsylvania Gazette_, Oct. 22, 1730.]

"Saturday last, at Mount-Holly, about 8 Miles from this Place [Burlington, N. J.] near 300 People were gathered together to see an Experiment or two tried on some Persons accused of Witchcraft. It seems the Accused had been charged with making their Neighbours' Sheep dance in an uncommon Manner, and with causing Hogs to speak and sing Psalms, etc., to the great Terror and Amazement of the king's good and peaceable Subjects in this Province; and the Accusers, being very positive that if the Accused were weighed in Scales against a Bible, the Bible would prove too heavy for them; or that, if they were bound and put into the River they would swim; the said Accused, desirous to make Innocence appear, voluntarily offered to undergo the said Trials if 2 of the most violent of their Accusers would be tried with them. Accordingly the Time and Place was agreed on and advertised about the Country; The Accusers were 1 Man and 1 Woman: and the Accused the same. The Parties being met and the People got together, a grand Consultation was held, before they proceeded to Trial; in which it was agreed to use the Scales first; and a Committee of Men were appointed to search the Men, and a Committee of Women to search the Women, to see if they had any Thing of Weight about them, particularly Pins. After the Scrutiny was over a huge great Bible belonging to the Justice of the Place was provided, and a Lane through the Populace was made from the Justice's House to the Scales, which were fixed on a Gallows erected for that Purpose opposite to the House, that the Justice's Wife and the rest of the Ladies might see the Trial without coming amongst the Mob, and after the Manner of Moorfields a large Ring was also made. Then came out of the House a grave, tall Man carrying the Holy Writ before the supposed Wizard etc., (as solemnly as the Sword-bearer of London before the Lord Mayor) the Wizard was first put in the Scale, and over him was read a Chapter out of the Books of Moses, and then the Bible was put in the other Scale, (which, being kept down before) was immediately let go; but, to the great Surprize of the Spectators, Flesh and Bones came down plump, and outweighed that great good Book by abundance.[25] After the same Manner the others were served, and their Lumps of Mortality severally were too heavy for Moses and all the Prophets and Apostles. This being over, the Accusers and the rest of the Mob, not satisfied with this Experiment, would have the Trial by Water. Accordingly a most solemn Procession was made to the Millpond, where both Accused and Accusers being stripped (saving only to the Women their Shifts) were bound Hand and Foot and severally placed in the Water, lengthways, from the Side of a Barge or Flat, having for Security only a Rope about the Middle of each, which was held by some in the Flat. The accused man being thin and spare with some Difficulty began to sink at last; but the rest, every one of them, swam very light upon the Water. A Sailor in the Flat jump'd out upon the Back of the Man accused thinking to drive him down to the Bottom; but the Person bound, without any Help, came up some time before the other. The Woman Accuser being told that she did not sink, would be duck'd a second Time; when she swam again as light as before. Upon which she declared, That she believed the Accused had bewitched her to make her so light, and that she would be duck'd again a Hundred Times but she would duck the Devil out of her. The Accused Man, being surpriz'd at his own Swimming, was not so confident of his Innocence as before, but said, 'If I am a Witch, it is more than I know.' The more thinking Part of the Spectators were of Opinion that any Person so bound and placed in the Water (unless they were mere Skin and Bones) would swim, till their Breath was gone, and their Lungs fill'd with Water. But it being the general Belief of the Populace that the Women's shifts and the Garters with which they were bound help'd to support them, it is said they are to be tried again the next warm Weather, naked."

AN APOLOGY FOR PRINTERS

[From the _Pennsylvania Gazette_, June 10, 1731.]

Being frequently censur'd and condemn'd by different Persons for printing Things which they say ought not to be printed, I have sometimes thought it might be necessary to make a standing Apology for my self, and publish it once a Year, to be read upon all Occasions of that Nature. Much Business has hitherto hindered the execution of this Design; but having very lately given extraordinary Offence by printing an Advertisement with a certain N. B. at the End of it, I find an Apology more particularly requisite at this Juncture, tho' it happens when I have not yet Leisure to write such a Thing in the proper Form, and can only in a loose manner throw those Considerations together which should have been the Substance of it.

I request all who are angry with me on the Account of printing things they don't like, calmly to consider these following Particulars.

1. That the Opinions of Men are almost as various as their Faces; an Observation general enough to become a common Proverb, _So many Men so many Minds._

2. That the Business of Printing has chiefly to do with Mens Opinions; most things that are printed tending to promote some, or oppose others.

3. That hence arises the peculiar Unhappiness of that Business, which other Callings are no way liable to; they who follow Printing being scarce able to do any thing in their way of getting a Living, which shall not probably give Offence to some, and perhaps to many; whereas the Smith, the Shoemaker, the Carpenter, or the Man of any other Trade, may work indifferently for People of all Persuasions, without offending any of them: and the Merchant may buy and sell with Jews, Turks, Hereticks and Infidels of all sorts, and get Money by every one of them, without giving Offence to the most orthodox, of any sort; or suffering the least Censure or Ill will on the Account from any Man whatever.

4. That it is as unreasonable in any one Man or Set of Men to expect to be pleas'd with every thing that is printed, as to think that nobody ought to be pleas'd but themselves.

5. Printers are educated in the Belief, that when Men differ in Opinion, both Sides ought equally to have the Advantage of being heard by the Publick; and that when Truth and Error have fair Play, the former is always an overmatch for the latter: Hence they chearfully serve all contending Writers that pay them well, without regarding on which side they are of the Question in Dispute.

6. Being thus continually employ'd in serving both Parties, Printers naturally acquire a vast Unconcernedness as to the right or wrong Opinions contain'd in what they print; regarding it only as the Matter of their daily labour: They print things full of Spleen and Animosity, with the utmost Calmness and Indifference, and without the least Ill-will to the Persons reflected on; who nevertheless unjustly think the Printer as much their Enemy as the Author, and join both together in their Resentment.

7. That it is unreasonable to imagine Printers approve of every thing they print, and to censure them on any particular thing accordingly; since in the way of their Business they print such great variety of things opposite and contradictory. It is likewise as unreasonable what some assert, "That Printers ought not to print any Thing but what they approve;" since if all of that Business should make such a Resolution, and abide by it, an End would thereby be put to Free Writing, and the World would afterwards have nothing to read but what happen'd to be the Opinions of Printers.

8. That if all Printers were determin'd not to print any thing till they were sure it would offend no body, there would be very little printed.

9. That if they sometimes print vicious or silly things not worth reading, it may not be because they approve such things themselves, but because the People are so viciously and corruptly educated that good things are not encouraged. I have known a very numerous Impression of Robin Hood's Songs go off in this Province at 2s. per Book, in less than a Twelvemonth; when a small Quantity of David's Psalms (an excellent Version) have lain upon my Hands above twice the Time.

10. That notwithstanding what might be urg'd in behalf of a Man's being allow'd to do in the Way of his Business whatever he is paid for, yet Printers do continually discourage the Printing of great Numbers of bad things, and stifle them in the Birth. I my self have constantly refused to print anything that might countenance Vice, or promote Immorality; tho' by complying in such Cases with the corrupt Taste of the Majority I might have got much Money. I have also always refus'd to print such things as might do real Injury to any Person, how much soever I have been solicited, and tempted with Offers of Great Pay; and how much soever I have by refusing got the Ill-will of those who would have employ'd me. I have hitherto fallen under the Resentment of large Bodies of Men, for refusing absolutely to print any of their Party or Personal Reflections. In this Manner I have made my self many Enemies, and the constant Fatigue of denying is almost insupportable. But the Publick being unacquainted with all this, whenever the poor Printer happens either through Ignorance or much Persuasion, to do any thing that is generally thought worthy of Blame, he meets with no more Friendship or Favour on the above Account, than if there were no Merit in't at all. Thus, as Waller says,

Poets lose half the Praise they would have got
Were it but known what they discreetly blot;

Yet are censur'd for every bad Line found in their Works with the utmost Severity.

I come now to the Particular Case of the N. B. above mention'd, about which there has been more Clamour against me, than ever before on any other Account.--In the Hurry of other Business an Advertisement was brought to me to be printed; it signified that such a Ship lying at such a Wharff, would sail for Barbadoes in such a Time, and that Freighters and Passengers might agree with the Captain at such a Place; so far is what's common: But at the Bottom this odd Thing was added, "N. B. No Sea Hens nor Black Gowns will be admitted on any Terms." I printed it, and receiv'd my Money; and the Advertisement was stuck up round the Town as usual. I had not so much Curiosity at that time as to enquire the Meaning of it, nor did I in the least imagine it would give so much Offence. Several good Men are very angry with me on this Occasion; they are pleas'd to say I have too much Sense to do such things ignorantly; that if they were Printers they would not have done such a thing on any Consideration; that it could proceed from nothing but my abundant Malice against Religion and the Clergy. They therefore declare they will not take any more of my Papers, nor have any farther Dealings with me; but will hinder me of all the Custom they can. All this is very hard!

I believe it had been better if I had refused to print the said Advertisement. However, 'tis done, and cannot be revok'd. I have only the following few Particulars to offer, some of them in my behalf, by way of Mitigation, and some not much to the Purpose; but I desire none of them may be read when the Reader is not in a very good Humour.

1. That I really did it without the least Malice, and imagin'd the N. B. was plac'd there only to make the Advertisement star'd at, and more generally read.

2. That I never saw the Word Sea-Hens before in my Life; nor have I yet ask'd the meaning of it; and tho' I had certainly known that Black Gowns in that place signified the Clergy of the Church of England, yet I have that confidence in the generous good Temper of such of them as I know, as to be well satisfied such a trifling mention of their Habit gives them no Disturbance.

3. That most of the Clergy in this and the neighbouring Provinces, are my Customers, and some of them my very good Friends; and I must be very malicious indeed, or very stupid, to print this thing for a small Profit, if I had thought it would have given them just Cause of Offence.

4. That if I had much Malice against the Clergy, and withal much Sense; 'tis strange I never write or talk against the Clergy myself. Some have observed that 'tis a fruitful Topic, and the easiest to be witty upon of all others; yet I appeal to the Publick that I am never guilty this way, and to all my Acquaintances as to my Conversation.

5. That if a Man of Sense had Malice enough to desire to injure the Clergy, this is the foolishest Thing he could possibly contrive for that Purpose.

6. That I got Five Shillings by it.

7. That none who are angry with me would have given me so much to let it alone.

8. That if all the People of different Opinions in this Province would engage to give me as much for not printing things they don't like, as I can get by printing them, I should probably live a very easy Life; and if all Printers were everywhere so dealt by, there would be very little printed.

9. That I am oblig'd to all who take my Paper, and am willing to think they do it out of meer Friendship. I only desire they would think the same when I deal with them. I thank those who leave off, that they have taken it so long. But I beg they would not endeavour to dissuade others, for that will look like Malice.

10. That 'tis impossible any Man should know what he would do if he was a Printer.

11. That notwithstanding the Rashness and Inexperience of Youth, which is most likely to be prevail'd with to do things that ought not to be done; yet I have avoided printing such Things as usually give Offence either to Church or State, more than any Printer that has followed the Business in this Province before.

12. And lastly, That I have printed above a Thousand Advertisements which made not the least mention of _Sea-Hens_ or _Black Gowns_, and this being the first Offence, I have the more Reason to expect Forgiveness.

I take leave to conclude with an old Fable, which some of my Readers have heard before, and some have not.

"A certain well-meaning Man and his Son, were travelling
towards a Market Town, with an Ass which they had to sell.
The Road was bad; and the old Man therefore rid, but the Son
went a-foot. The first Passenger they met, asked the Father
if he was not ashamed to ride by himself, and suffer the
poor Lad to wade along thro' the Mire; this induced him to
take up his Son behind him: He had not travelled far, when
he met others, who said, they are two unmerciful Lubbers to
get both on the Back of that poor Ass, in such a deep Road.
Upon this the old Man gets off, and let his Son ride alone.
The next they met called the Lad a graceless, rascally young
Jackanapes, to ride in that Manner thro' the Dirt, while his
aged Father trudged along on Foot; and they said the old Man
was a Fool, for suffering it. He then bid his Son come down,
and walk with him, and they travell'd on leading the Ass by
the Halter; 'till they met another Company, who called them
a Couple of senseless Blockheads, for going both on Foot in
such a dirty Way, when they had an empty Ass with them,
which they might ride upon. The old Man could bear no
longer; My Son, said he, it grieves me much that we cannot
please all these People. Let me throw the Ass over the next
Bridge, and be no further troubled with him."

Had the old Man been seen acting this last Resolution, he would probably have been called a Fool for troubling himself about the different Opinions of all that were pleas'd to find Fault with him: Therefore, tho' I have a Temper almost as complying as his, I intend not to imitate him in this last Particular. I consider the Variety of Humors among Men, and despair of pleasing every Body; yet I shall not therefore leave off Printing. I shall continue my Business. I shall not burn my Press and melt my Letters.

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Benjamin FranklinChapter XVI: Preface: To the Pennsylvania Gazette

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