Chapter II: Part 2

Every woman wants to be considered good looking, even though she is not beautiful. Our features need not be perfect to be beautiful; it is a rare thing to find a face on which every feature is perfect, yet there are many beautiful women in the world. It is possible for every woman to be good looking. Now, just what do we mean by good looking? Many of us have the idea that good clothes make us beautiful, but this is a mistake. What is a more disgusting sight than a woman dressed in fine clothes and in contrast her face showing a muddy, neglected and abused complexion? A pleasing expression is requisite to the beautiful face, but it is impossible to have a set rule for the cultivation of a good disposition, because of the variation in our individual personalities. However, I will suggest a few things that will help to make us more beautiful.

Suppose we start with the skin. The knowledge that our skin is clear and attractive will doubtless help us to wear a smile and give us the much-desired cheerful countenance.

Our skin is naturally beautiful—what could be more exquisite than the skin of a baby? And it would remain so if we did not continually violate the laws of Nature. Sins of diet are so common; overeating, eating in haste, eating between meals, and we overdress and underventilate, many of us get little or no exercise and spend too much time in the confinement of our homes. While it is, of course, impossible to alter the conditions of modern life, with intelligent care you can counteract their disastrous effects on your complexion.

Your face, unlike the rest of your body, is continually exposed to wind and weather, dirt and dust, and demands especial care. In very few cases, indeed, can the skin be neglected and yet retain its freshness and purity. The greater the natural beauty and refinement of your complexion, the more perishable it is and the more faithfully should you attend to its preservation.

Help your skin to overcome every obstacle, to combat every enemy. Go to your mirror. Ask yourself these questions: Has the skin a good, clear coloring, a natural glow? Has it a smooth, soft finish? Fine, even pores? Is it fresh looking, firm and pliable?

Look upon your skin as an organ, an organ that must continually perform an important duty in relieving the system of impurities.

Like the rest of your body, the skin requires nutrition and the utmost cleanliness if it is to be healthy.

It is easy to appreciate the importance of keeping the pores active, when we stop to think that when the surface skin is destroyed, and the pore action interrupted, as in cases of severe burns, the danger is grave and that when as much as one-third of the body is so affected death is inevitable.

_Blackheads: Their Cause and How to Get Rid of Them_

The skin of the face is constantly exposed. In every tiny pore dust and dirt are bound to accumulate. Unless your skin is kept in perfect health, with every tiny pore active, these impurities make themselves evident in the form of blackheads. These little black pests are frequently found where the circulation is sluggish and the pores less active—on the forehead, between the eyes, over the nose, about the chin and sometimes on the ears.

Cleanliness is the principal secret of the clear, blackheadless skin and nothing will so effectively get down into the pores as a cream. A good face cream is easy to work into the pores—the skin welcomes it. And its ingredients are such as to make its results far-reaching and successful. Use this treatment:

Wring out a soft towel in hot water and apply it to the face. This will relax the pores. Apply the face cream liberally, rubbing it in well and allowing it to remain on for five or ten minutes. Wipe off gently and it will then be easy to remove the blackhead with a comedone extractor, which may be purchased at any drug store for ten cents. Take care not to bruise the sensitive skin. When the face is cleared of blackheads, douche with cold water or use cold compresses. This is most important after steaming or massage, for it closes the pores and keeps the flesh firm.

_Pimples Frequently Caused by Uncleanliness_

When the pores are allowed to fill with dust, dirt or the impurities discharged by the system, irritation is quick to start. Inflammation sets in. Pimples, skin eruptions and kindred ailments, in many cases, are directly traceable to this cause—uncleanliness. If every pore is kept immaculately clean, free from all impurities and in good working order, danger of infection is greatly minimized.

_Forestall Wrinkles—Banish the First Lines_

Give a few minutes a day to these simple exercises if you would forestall the first wrinkle or banish betraying lines. To be beneficial, massage must be regular, firm and gentle. A rotary motion should be used on the chin, cheeks and forehead. No rubbing should ever be done until the face is washed perfectly clean in warm water and soap. Because of its cleansing, skin-softening properties, a green soap is well suited to use in preparing the face for massage. Then apply a good massage cream to the dry skin and rub well into the pores. Continue massaging the skin until the cream rolls out. The thorough rubbing out of the cream is important.

Massage one side of the face at a time; otherwise the skin is drawn in opposite ways, unless one is very adept.

After the massage—and this treatment should never be extended over more than ten minutes—apply a cold compress to contract the relaxed pores. This is important if you would retain the fine even texture of your skin.

_How an Excessively Dry Skin Invites Wrinkles_

Many people have just the opposite of an oily skin—they have a dry tight skin which often needs oil. As we grow older, also, it is the tendency with everyone for the natural oils of the skin to decrease somewhat and for the skin to lose much of its pliancy and suppleness. This dry, tawny condition is usually accompanied by roughness and is almost invariably the forerunner of a fine crop of wrinkles. Unless you supply the deficiency, the skin loses its power of resistance when its elasticity is gone.

Feed your skin—keep it well lubricated. The famous beauty, Mme. Patti, said it was impossible to overestimate the importance of keeping the skin well fed with oils and cream.

_Know That You Use a Reliable Complexion Powder_

Beware of powders that create dryness of the skin. The purity of a face powder is more important than many realize. The presence of bismuth, arsenic, white lead and other mineral or alkaline substances make many powders unfit for use on the skin. A good, pure complexion powder is beneficial to the skin, in protecting it from dirt, wind and sun.

_How Tanning Injures Your Complexion_

The modern fashion of acquiring a rich, heavy coat of tan is to be heartily decried. The skin can be bleached and cleared after a summer out of doors, to restore its tone, but it is quite another matter to recover the fine, even texture of your skin after the summer sun has toughened and coarsened it. A thick skin is most unlovely to look upon. And, furthermore, it wrinkles more easily and is far less responsive to treatment than when in its natural elastic state. In some cases, heavy tanning results in relaxed tissues and a condition of general weakness that is most difficult to build up.

A famous dermatologist has recently said: “Oil your skin—oil it well, or the sun will bake out every bit of natural oil and leave your skin dry and tawny.” If you would keep your skin so delicate and transparent as to show its natural coloring, protect it by the generous use of a very good Cold Cream. Rub it well into your pores before you go out, dust your face over with a good Face Powder, in the shade that blends best with your complexion, and, thus safeguarded, you will find that you can spend a day out of doors, at the beach, without the slightest injury.

Cleanliness, immaculate cleanliness, is the first essential to a healthy skin. If you would rejoice in a skin that is fresh-looking, clean and therefore beautiful, never let a day go by without bathing the entire body with a good, pure Toilet Soap.

Domestic Science

What To Eat and How To Cook It

At the close of the honeymoon, with its “round-up” of travels and pleasures, comes a realization to the bride that she is soon to become mistress of the lifelong dream, “her own home.” Questions of how she is to manage her home and the all-important problem, “How and what shall she cook for her husband?” are about all that this ambitious young housewife has time to think of during these days.

Since we are living in the “high-cost-of-living” period, it is most important that a housewife should know how to buy her groceries and meats as well as knowing how to prepare other dainty dishes, in order that her marketing may be economical as well as pleasing to the taste.

When selecting beef, see that it is firm and of a fine-grained texture, bright red in color, well mottled and coated with fat. The fat should be firm and of a yellowish color. The less expensive cuts, coming from those parts of the animal where the juices flow freely, are no less nutritious than the expensive ones; but they do require longer cooking at a lower temperature. A side of beef is divided into fore quarter and hind quarter, but the point of this division varies in different sections of the country. The hind quarter contains the choicest steaks, which are cut from the loin and rump and are named porterhouse, sirloin and rump. Coming from that part of the animal where the muscles are but little used, the meat is fine grained, and consequently tender. The tenderloin, protected by the backbone and lying under the loin and rump, lacks flavor and has but little juice, but is easy of mastication. Round steak has practically no waste, is very juicy, and the richest in proteid, but, having coarser fiber, is not as tender. The second and third cuts from the top of the round are most popular. Among the cheaper cuts might be mentioned chuck, vein, and flank steaks. A steak should be cut from an inch to an inch and a half in thickness, and some prefer it thicker. It should be removed from the paper as soon as it arrives from the market and put in a cold place. If convenient, allow it to hang rather than to lie on a plate and never put it in direct contact with the ice. Tough steaks may be made more tender by pounding with a potato masher after the steak has been sprinkled with salt, pepper and flour.

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BROILED BEEFSTEAK: Wipe entire surface with a cloth wrung out of cold water and trim off superfluous fat. With some of the fat, grease a wire broiler (having fat edge next to handle) and broil over a clear fire, turning every ten seconds for the first minute that surface may be well seared, thus preventing escape of juices. After the first minute turn occasionally until well cooked on both sides.

Steak cut one inch thick will take five minutes if liked rare; six minutes if well done. Remove to a hot platter, and spread with butter that has been creamed and seasoned with salt and pepper.

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SMOTHERED ROUND STEAK: Try out in a hot iron frying pan three thin slices of fat salt pork, three by four inches, and add one onion peeled and cut in thin slices. Cook, stirring constantly until brown. Wipe a two and one-half pound slice of round steak, put in frying pan, pour over one and one-half cupfuls of cold water and add about one-fourth teaspoonful of salt. Bring quickly to the boiling point, cover closely, remove to back of range, and let simmer slowly until tender. Remove steak to hot platter and strain stock (there should be one cupful). Melt one tablespoonful of butter, add two tablespoonfuls of flour, and stir until well blended; then pour on gradually, while stirring constantly, the hot stock. Bring to the boiling point, let boil two minutes, season with salt and pepper and pour over and around steak. Garnish with Baked Stuffed Tomatoes around the edge, and with overlapping slices of tomatoes and sprigs of parsley in the center.

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BAKED STUFFED TOMATOES: Wipe and remove stem end from six small tomatoes. Take out seeds and most of pulp, sprinkle inside of tomatoes with salt, invert, and let stand twenty minutes. Cook three tablespoonfuls of butter with six tablespoonfuls of chopped green pepper from which seeds have been removed, for five minutes. Add three-fourths of a cupful of stale bread crumbs, one-half cupful removed tomato pulp, one-fourth teaspoonful of salt, one-eighth teaspoonful pepper, and a few drops of onion juice. Fill tomato cases with mixture, put in buttered pan, sprinkle tops with buttered crumbs, and bake fifteen minutes in a hot oven.

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FILLETS OF BEEF TENDERLOIN: Cut beef tenderloin in slices one inch thick and trim into six circular shapes. Season with salt and pepper and pan-broil in a hot buttered frying pan six minutes. Remove to hot plates for individual service, pour around brown sauce and garnish top of each with a Stuffed Mushroom Cap.

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BROWN SAUCE: Cook three tablespoonfuls of butter with one slice of onion, stirring constantly until slightly browned. Remove onion and stir butter constantly until well browned; then add four and one-half tablespoonfuls of flour and stir until blended. Pour on one and one-half cupfuls of brown stock gradually, while stirring constantly, bring to the boiling point and let boil two minutes; then add two-thirds of a teaspoonful of meat extract, one tablespoonful of lemon juice, one and one-half tablespoonfuls of finely chopped parsley and one-third of a cupful of small carrot cubes which have been cooked until soft in boiling salted water and drained.

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STUFFED MUSHROOMS CAPS: Select mushroom caps, stuff, sprinkle with buttered crumbs, and bake until crumbs are brown. Garnish each with diamond shapes cut from a red pepper and a sprig of parsley. For the stuffing, clean and finely chop six mushroom caps. Add one tablespoonful each of parsley and onion finely chopped and one tablespoonful of butter. Moisten with a small quantity of the Brown Sauce.

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BAKED STUFFED EGGPLANT: Wipe eggplant and cut in quarters lengthwise. Remove pulp close to skin, leaving shells. Force pulp through a meat chopper and drain. There should be two and two-thirds cupfuls. Put in saucepan, add one and one-half cupfuls of ham stock, bring to the boiling point and let simmer twenty minutes. Add three-fourths of a cupful of coarse dried bread crumbs, one-fourth of a cupful of melted butter, one teaspoonful of lemon juice, one-half a teaspoonful of salt, and one egg slightly beaten. Fill shells with mixture, sprinkle with buttered crumbs and bake until brown.

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EGG DELIGHT: Cut stale bread in one-fourth-inch slices, remove crusts, toast, and spread with butter. Arrange on a platter, and on each slice put a dropped egg and three buttered canned asparagus tips. Pour over eggs the following sauce: Melt two tablespoonfuls of butter, add two tablespoonfuls of flour, and stir until well blended; then pour on gradually, while stirring constantly, one-half cupful of milk. Bring to the boiling point and season with one-half teaspoonful of salt, one-eighth teaspoonful of pepper and a few grains of cayenne pepper. Stir in two egg yolks, one tablespoonful of lemon juice and one-half cupful of butter, bit by bit. Sprinkle sauce with finely chopped green pepper. Garnish with sprigs of parsley, and at center of platter with a small bunch of asparagus tips held in place with a ring cut from a green pepper.

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ORIENTAL SALAD: Wash and pick over one-fourth cupful of rice and cook in one quart of boiling water (to which has been added one-fourth teaspoonful of salt) until soft; drain and cool. Add to rice two chopped hard-boiled eggs, two tablespoonfuls each of finely chopped red and green peppers, one tablespoonful of scraped onion, one tablespoonful of finely chopped parsley, one tablespoonful of lemon juice, and one-half teaspoonful of salt. Force mixture through a potato ricer. Arrange sardines in center of salad dish, and around edge of dish crisp lettuce leaves. Between sardines and lettuce arrange prepared rice. Garnish with sections cut from a lemon. Serve with French dressing.

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STUFFED TOMATO SALAD: Select tomatoes that are firm, round and of good color. Cut a slice from the top of each, and remove the seeds and the pulp. Mix the pulp of the tomatoes with some ham, chopped pimentos, olives, and French dressing; divide this mixture into the tomato shells and chill. At serving time cover the tomatoes with whipped cream seasoned with salt and paprika to taste, and serve each in a bed of crisp lettuce leaves.

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OLIVE SANDWICHES: Take a large bottle of olives, cut them free from the pits, slice them and mix with the following dressing: Put two eggs into a small saucepan, add one-half cupful of sugar, one teaspoonful of flour, one teaspoonful of butter, one-fourth teaspoonful of salt, one teaspoonful of prepared mustard, one cupful of cream and one-half cupful of vinegar. Stir and cook until boiling. Cool and use with any kind of buttered bread.

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EMERGENCY ROLLS: Take two level cupfuls of flour into which work two heaping tablespoonfuls of butter, a pinch of salt, one tablespoonful of sugar and two teaspoonfuls of baking powder. Moisten with milk to a soft dough. Cut into long narrow strips and bake in quick oven.

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STRAWBERRY ICE CREAM: Mix well two cupfuls of mashed strawberries with two cupfuls of sugar; add one and one-half pints of milk and one pint of good cream. Freeze. In winter, canned strawberries may be used.

* * * * *

STRAWBERRY ICE: Take one teaspoonful of granulated gelatine, one cupful of sugar, one cupful of water, lemon juice, one quart box of strawberries, one-half tablespoonful of cold water, one-half tablespoonful of boiling water. Sprinkle berries with sugar, cover, and let stand for two hours. Mash, squeeze through cheese cloth, and add water and lemon juice to taste; then add gelatine soaked in cold water five minutes and dissolved in boiling water. Strain and freeze.

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FRUIT SHERBET: Dissolve one and one-half tablespoonfuls of granulated gelatine in one-half cupful of hot water and keep warm. Peel and dice three bananas; add the strained juice of three lemons and three oranges, three cupfuls of sugar, three pints of water and the dissolved gelatine. Turn into the freezer, and when partly frozen add the beaten whites of three eggs and a ten-cent can of evaporated milk. Finish freezing and allow to ripen before serving.

NOTE: All above recipes have been tested and made with level measurements.

OPPORTUNITY.

They do me wrong who say I come no more
When once I knock and fail to find you in;
For every day I stand outside your door,
And bid you wake and rise to fight and win.

Wail not for precious chances passed away,
Weep not for golden ages on the wane;
Each night I burn the records of the day,
At sunrise every soul is born again.

Laugh like a boy at splendors that have sped,
To vanished joys be blind and deaf and dumb;
My judgments seal the dead past with its dead,
But never bind a moment yet to come.

Though deep in mire, wring not your hands and weep;
I lend an arm to all who say: “I can.”
No shamefaced outcast ever sank so deep
But he might rise and be again a man.

—Walter Malone.

THE MAN WHO WINS.

The man who wins is the average man,
Not built on any particular plan,
Not blessed with any particular luck,
Just steady and earnest, and full of pluck.
When asked a question he does not guess;
He answers the question, “No,” or “Yes.”
When set to a task that the rest can’t do
He buckles down till he’s put it through.

Three things he’s learned: That the man who tries
Finds favor in his employer’s eyes;
That it pays to know more than one thing well;
That it doesn’t pay all he knows to tell.
For the man who wins is the man who works,
Who neither labor nor trouble shirks,
Who uses his hand, his head, his eyes.
The man who wins is the man who tries.

A BROTHERHOOD.

“Would you advise me to get married?”

“I can’t give you any advice on that subject, my boy.”

“You married men are all alike. None of you will give a fellow any advice.”

“Well, marriage is a secret society.”—Louisville Courier-Journal.

THE USUAL CONVERSATION.

Father—What did you and John talk about last night, dear?

Daughter—Oh, we talked about our kith and kin.

Small Brother—Yeth, pop, I heard ’em. He seth, “Kin I hev a kith?” and she seth, “Yeth, you kin!”—Yale Record.

WHY IT WAS SAFER.

A boy was visiting another boy, and as they were going to bed the little host knelt to say his prayers.

“I never say my prayers when I am home,” said the visitor.

“That’s all right,” said the other boy. “You better say them here. This is a folding bed.”

EASY.

“Did that book agent succeed in inveigling you into buying a set of Shakespeare’s works?”

“No.”

“How did you get rid of him so easily?”

“I simply showed him the last dun I received for a set of books I bought on the installment plan two years ago.”—Birmingham Age-Herald.

GOT ’EM THE FIRST TIME.

“Mr. Johnson,” asked the professor in the freshman class, “what three words are used most among the college students?”

“I don’t know,” said the student.

“Correct,” replied the professor.

HIS DUTIES DEFINED.

Boss—“I wanted to speak to you, Mr. Lovum, about your attentions to Miss Sweetthynge during office hours. I hired you as a billing clerk only—no cooing mentioned. That will be all for the present.”

THE SUPREME TEST.

“Brudder Jackson,” said the colored preacher to a parishioner, “yo’ wife done tell me she got religion and wants to jine de church.”

“Yas, suh, dat’s so,” replied the husband.

“Well, brudder,” suggested the preacher, “Ise gwine to put her protestashuns to a test—de nex’ time it rains, Brudder Jackson, you let your dawg get good an’ wet and den let the dawg in yo’ parlor and den you tell me what yo’ wife says. Den I will know whether Sis’ Jackson should cum into de fold or not.”

DESIRABLE THOUGHTS.

Cholly—“Before I met you I thought of nothing but making money.”

Ethel—“Well, keep right on! Pop ain’t so rich as folks think!”

TRYING THE DOG ON HIM.

“Come right into the yard,” said the farmer’s wife cordially to the tramp who had besought something to eat.

The tramp eyed the bulldog dubiously. “I dunno ’bout dat,” he said. “How ’bout dat drog? Will he bite?”

“I don’t know,” said the housewife, “I just got him today and that’s what I want to find out.”

PROVING MAW WRONG.

Freddy, with a determined look on his small countenance, marched into the front room and up to the ardent suitor of his pretty sister.

“What’s them?” he demanded, thrusting out a grimy hand full of small white objects.

“What are those?” said the young man with an ingratiating smile. “Those are beans.”

“He does know ’em, maw,” bawled Freddy triumphantly into the adjoining room. “You said he didn’t.”

REDUCING THE COSTS.

“Tommy,” said the fond mother, “isn’t it rather an extravagance to eat both butter and jam on your bread at the same time?”

“No, mamma, it’s economy,” Tommy answered. “The same piece of bread does for both.”—The Christian Herald.

DO NOTHING BUT BREATHE.

Bachelor—“Before the wedding you told me that married life would be one grand sweet song.”

Benedict (gloomily)—“Yes; and since then I’ve found it one grand sweet refrain.”

Bachelor—“Refrain?”

Benedict—“Yes. My wife insists that I refrain from cards, refrain from smoking, and refrain from the club.”

TO THE POINT.

“Look here, waiter, is this peach or apple pie?” asked the patron.

“Can’t you tell from the taste, sir?” asked the waiter.

“No, I can’t,” answered the customer.

“Well, then,” asked the waiter, “what difference does it make?”

A SHORTAGE SOMEWHERE.

An advertisement of a popular spectacular play has this to say of two of its attractions:

5,000 PEOPLE

4,000 COSTUMES

A MATTER OF ARRANGEMENT.

A teamster charged with using loud and profane language on the street, was brought before a police magistrate, and one of the witnesses was an aged colored man.

“Did this man use improper language?” inquired the lawyer for the prosecution.

“Well, sah,” replied Uncle Ans, “he did tawk mighty loud, sah.”

“And did he indulge in profanity?”

The witness looked puzzled but did not answer, so the attorney tried again.

“What I mean, Uncle Ans,” he said, “is this: did he use words that your minister could use in a sermon?”

“Oh, yessah, yessah,” answered Uncle Ans, with a grin; “de ministah could use dem word, sah, but he suttinly would hab ter errange dem different.”

PRECAUTIONARY.

Mrs. Bacon—“I see washerwomen in Alabama are compelled to register their names with the city health departments.”

Mr. Bacon—“Why don’t they vaccinate them?”

“What for?”

“So they won’t take it.”

“Take what?”

“The wash.”—Yonker’s Statesman.

Classified Advertisements

WANTED FEMALE HELP

=Agents Wanted=—To sell household specialties. Big money, quick sellers; territory going fast. Write for full particulars. B. 31, care Half Century Magazine, Chicago.

* * * * *

=Agents Wanted=—To secure subscriptions for the Half Century Magazine. Liberal commission.

* * * * *

=Agents Wanted=—Something entirely new. Sells like “wild fire.” Write for particulars. C. J. M., care Half Century Magazine, Chicago.

* * * * *

=Wanted=—Agents to sell Soaps, Perfumes and other toilet preparations. Write for prices and terms. The Overton Hygienic Co., Chicago.

* * * * *

=Stenographer=—Between 20 and 30 years of age. One that is capable of handling a large amount of detail work. In your reply state age, experience and salary expected. Address M. G. H., care Half Century Magazine.

* * * * *

=Stenographers and Bookkeepers=—Girls over 18. Must be graduates of business department of a high school or college. Those that have had some experience preferred. Address C-27, care Half Century Magazine, Chicago.

* * * * *

WANTED—MALE HELP

=Agents Wanted=—To sell household specialties, big money. Write quick. B-31, care Half Century Magazine, Chicago.

* * * * *

=Stock Salesmen=—For high grade, quick selling proposition. Address T. S. R., care Half Century Magazine.

* * * * *

=A chance= to make big money selling Negro pictures. The best proposition ever offered. Address Mardell Co., Chicago.

* * * * *

FOR SALE

=Typewriter=—Monarch, latest model, in first class condition. Price, $25.00. A. J. Spears, 5202 Wabash Ave., Chicago, Ill.

* * * * *

=Household Furniture=—Beds, Tables, Chairs, etc. Everything necessary for housekeeping. A bargain, as I am breaking up housekeeping. Address M-19, care Half Century Magazine, Chicago.

* * * * *

=For Sale=—Office desk, chair and Royal typewriter, same as new, at a bargain for quick sale. Make me an offer. Banks, Wabash Ave., Chicago.

* * * * *

ROOMS FOR RENT

=Rooms to Rent=—One large front room for one or two gentlemen. Reference required. Nice neighborhood. M-20, care Half Century Magazine.

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=Rooms for Rent=—Light and airy; to respectable people; reference furnished and required. Address M-24, care Half Century Magazine.

* * * * *

=For Rent=—Nice room, suitable for man and wife, or bachelor quarters for two ladies. Address M-25, care Half Century.

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MISCELLANEOUS

=Notice=—I will not be responsible for any debts contracted by anyone except myself after this date, June 26, 1916. Henry B. Brayson.

* * * * *

=Wanted to Purchase=—A set of the latest edition of Encyclopedia Britannica. State lowest price you will take for same. Address M-27, care Half Century Magazine, Chicago.

BERT WILLIAMS AGAIN STAR OF ZIEGFELD’S “FOLLIES.”

Noted Comedian Makes New Yorkers’ Sides Ache With His “Othello.”

(Louisville News.)

New York, June 18.—Bert Williams, premier comedian of his day, is again the star of Florence Ziegfeld’s “Follies.” Ziegfeld started his “Follies” in 1907 and each year he has outdone the preceding year in this type of show—which consists of elaborate staging, pretty girls and plenty of them, funny men, all kinds of music and dance, in short his “Follies” have been hash, a little bit of everything. Shortly after George Walker’s death, which left Bert Williams to travel alone, Ziegfeld did what no other manager or producer in this country would have done and that was to take a Colored performer into a purely white company. He snatched up Bert Williams, it was a bold thing to do—but it paid. Of course, the “Follies” can not go into some cities because of Williams, but that loss is over made up in the other cities. Williams has often saved the “Follies” from being pure and simple burlesque despite the fact Ziegfeld has most of the high priced white stars. This year the “Follies” have a Shakesperian travesty after the tercentenary in honor of the great Shakespeare. Bert Williams plays “Othello” in the play of that name. Space forbids a rehash of the scene—but if you’ve ever seen Bert Williams in anything, just shut your eyes and imagine him as the jealous Moor. You might then get a faint idea of what makes New Yorkers’ sides ache.

INCREASING OPPORTUNITIES.

(From Amsterdam News.)

When the present European War was begun we gave it as our opinion that with the exodus of the foreign reservist and the cessation of immigration economic opportunities would be on the increase for the colored American. The results have vindicated our predictions. But has the colored man seized the opportunities presented? Is he taking the best advantage of the present situation?

Three times since the outbreak of the European War we have advised our young men and women to learn Spanish. Today the metropolitan dailies are filled with advertisements calling for Spanish speaking and enterprising young people. In many cases the need is so pressing for the expansion in South America of this country’s commerce that were a colored man to answer one of these advertisements there is hardly one chance in nine that he would meet with a rebuff. Little over a year ago the situation would have been exactly the reverse. But necessity and the Almighty Dollar work some awful changes. Prejudice usually disappears when it affects the moneyed interests. Colored men and women are holding down positions today that only eighteen months ago were tightly closed against them. And, what’s more, they can continue to hold those jobs even after the war, if their services are up to the required notch of efficiency. With many hundreds of them being used at present to fill places of the departed reservists still the advertising goes more emphatically on for more, yet more. Is the supply equal to the demand?

And the demand is even more urgent for Spanish speaking men and women to travel to the South American countries as the trade representatives of the big American firms. Will our people accept this opportunity, too? Or, now with opportunity thundering at their doors, will they ignore Ambition’s call to higher things?

Three times before we have advised them to learn Spanish. For a fourth time we reiterate the advice: Young man, young woman, learn Spanish! For behind that easily mastered language is the beckoning hand of increasing opportunities. Prepare yourself, and do your best on any job you accept. So when you leave it, another COLORED MAN OR WOMAN may be employed.

BUSINESS SENSE.

(Chicago Defender.)

Business, generally speaking, is a new thing with most members of the race, so it is not surprising to find a large percentage of failures among those who venture in it. There are a great many reasons why success does not come more often, the first being that hackneyed expression “unpreparedness.” A railroad man, for instance, may accumulate a little money and open up a grocery store. Having had no experience, he neither knows how to buy or to sell. If he prospers, it is simply by sheer luck and not due to any business knowledge.

As much of the profit lies in buying and keeping down overhead expenses as it does in the selling. Many large business houses have gone to the wall simply through poor management. In the identical place one man makes a failure, another makes a huge success. The first requisite is to have what the public wants and offer it for sale at an attractive figure—one that will permit of a fair profit yet meet competition. Make no misrepresentations; better lose a customer for the time being by telling him you haven’t in stock just what he wants than by selling him something inferior and claiming it is just as good. He might be fooled the first time but he will fool you ever afterward.

Many people open stores in the heart of what is termed “the black belt,” offer inferior goods, poor service, and ask high prices, and expect because the skin of those around them happens to be the same as theirs, that they are in duty bound to “trade with one of their own color.” In other words, the customer is asked to measure his race pride in dollars and cents. If he can get a good can of tomatoes across the way for 15 cents, he is expected to pay the same price or more for an inferior quality from the brother in mourning. If he refuses to so squander his money he is accused of todying to the white man.

We have learned the lesson well that as mechanics or any skilled workmen we must equal the best if we would even get scant recognition. The color line in the labor field is drawn taut, yet here and there the line is broken and employment given us. The new business man must realize he must be fitted for what he undertakes. He wouldn’t attempt to repair a watch without having gone through an apprenticeship in watch repairing. Why start a grocery, meat market, haberdashery, etc., before acquainting yourself with the particular line you wish to engage in?

We differ from other races only in that we are overconfident in our ability. We believe in starting at the top and sliding to the bottom; it looks so much easier. Climbing is hard work, but it is worth while, and when the top is reached, even though you are weary, you hold something tightly in your grasp that the world cannot take from you—experience. And, after all, that is the one great thing in life that brings success.

RIGHT IDEA.

A Portland school teacher asked this question:

“Now, Johnny, suppose you wanted to build a $1,000 house and had only $700; what would you do?”

“I ’spose I’d have to marry a girl worth $300,” answered the young financier.

EXPLAINED AT LAST.

The physician was giving an informal talk on physiology.

“Also,” he remarked, “it has recently been found that the human body contains sulphur.”

“Sulphur!” exclaimed the girl in the blue-and-white blazer. “And how much sulphur is there then in a girl’s body?”

“Oh, the amount varies,” said the doctor, smiling, “according to the girl.”

“Ah!” returned the girl. “And is that why some of us make better matches than others?”

A darky walked into a restaurant, sat down to the table, and looking up, recognized the waiter as an old friend. “Huh!” he said, “I sees you is wuking here.” “Yes,” said the waiter, noting the sarcasm, “I’se wuking here, but, thank de Lawd. I ain’t eatin’ here.”

MIDNIGHT SPREADS.

For years it has been dinned into our ears that we should not eat before going to sleep, and we have forgone many a pleasant bite for fear of sacrificing our good health. And now along comes a noted physician and tells us that many morning headaches were merely the result of hunger. This does not mean that we can immediately proceed to gorge ourselves with all sorts of sweets and not have to pay the penalty the next morning. Sweets should be eschewed during the midnight repast, and one should substitute some wholesome sandwiches—cheese sandwiches are wholesome and nourishing and can be eaten with impunity even during the wee small hours.

TO FRESHEN LEMONS.

If lemons are old and dry, place them in a pan of hot water and keep the water at an even temperature for a few hours. As a result the lemons will become fresh and juicy again.

SUBSCRIPTION PRICE

The subscription price of =The Half-Century= is 75 cents per year, or 50 cents for six months. Some time ago we made an offer as a special inducement to send the publication for one year for fifty cents—to all who would send us their subscription before the date of publication. The responses were very flattering, which shows in what confidence the management is held. As this offer did not reach many of our friends in time to take advantage of the same, we have decided to extend the offer until August 10, 1916. The offer will positively be withdrawn on that date. As a matter of fact, the probabilities are that the subscription price =will have to be advanced to One Dollar per year=, on account of the steady advance in the cost of paper, printing inks, labor, etc.

Therefore, we suggest that you take the benefit of this extremely low offer, by filling in the attached coupon and mailing same with your remittance to us promptly.

[COUPON]

=OUR SPECIAL ADVANCE OFFER=

=Extended to August 10, 1916=

=The Half-Century Magazine Publishing Company=
=3708 WABASH AVENUE, CHICAGO, ILL.=

=Subscription Price, One Year 75 Cents; Six Months 50 Cents;
Three Months 25 Cents=

GENTLEMEN:

Enclosed find 50 cents in payment of One Year’s Subscription to
The Half-Century Magazine as per your Reduced Price Advance
Offer.

Name .....................................

Street or P. O. ..........................

Town ................. State .............

Date ..........................

_Don’t Be A Fossil! Live in the 20th Century_

You wouldn’t by preference travel now in an ox wagon, would you?

THEN WHY NOT JOIN

THE INTERNATIONAL

=Benevolent & Protective Association=

=An Up-to-Date Fraternal Order that Meets the Requirements of Today=

Some of the old-time orders offer you weekly dues when you are sick, burial when you die and endowment to your beneficiaries. _We do that for you, too, and we do more._

=WE HELP YOU TO LIVE= =WE HELP YOU TO PROSPER=

We furnish you free medical attendance and pay you for the time you lose while you are sick.

=We Help You in Your Business or Daily Vocation=

We assist you _financially_ when in need. Each member pledges to deal with other members in preference to those who are not members (other things being equal), and we use every legitimate method to _require_ members to truthfully live up to this pledge—even to the extent of expulsion, where it is conclusively proven that said member continues to violate this obligation. However, we do not require one member to pay another _more_ for the same article or service. We have this plan perfected so that it works out harmoniously.

=We Oppose Race Discriminations=

Such as unequal accommodations on railroads, etc., by persuasion and the influence of prominent, fair minded white persons, and also by legal process through the courts. We condemn the practice that many white firms have of advertising their products by ridiculing the race, and oppose the same by boycotting such firms and their products.

=If there is no lodge of ours in your city you can join individually, Chicago Council No. 1, and live where you are—you will not have to come to Chicago to do so.=

Write for application blank and full particulars to

=_The_ International Benevolent & Protective Association=

OLGA L. PORTER. COR. SECRETARY
ORGANIZERS WANTED
5349 Indiana Ave., Chicago, Ill.

* * * * *

=Everything Musical=

The Azalia Hackley

MUSIC

Publishing House

_MUSIC PUBLISHERS_

AND DEALERS IN

PIANOS
PIANO PLAYERS
BAND INSTRUMENTS
STRING INSTRUMENTS
SHEET MUSIC
MUSIC BOOKS
VICTROLAS
And other Talking Machines

_All the Latest Songs and Records_

We make a specialty of songs and music of all kinds—Religious, Patriotic, Classic or Ragtime written by our people.

We set your words to music and publish same on a royalty basis.

Mail Orders Filled

=The Azalia Hackley
Music Publishing House
5244 State St., Chicago, Ill.=

* * * * *

=DON’T Take a Chance With Your Films=

Don’t have them developed with inferior chemicals. We use only the best C. P. Mallinckrodt Chemicals in our photo finishing laboratory, and employ only skilled photographers to FINISH YOUR WORK. In our printing and enlarging departments we produce perfect black and whites, and use only the best grades of developing paper. All prints are masked with white border and trimmed with even margin.

Your order receives undivided attention in our laboratory, where QUALITY OF FINISH is the first consideration.

Any size roll of film, 6 or 12 exposures, developed for 10c.

Your Photo finishing may be sent to us by mail. It will have prompt attention.

We carry a complete line of =Cameras and Kodaks=

=The Azalia Hackley
Music Publishing House=
5244 State St., CHICAGO

* * * * *

WE SELL BOOKS

When you want a Book of any kind

_WRITE US_

If we can’t get what you want,

It’s not in print

_Books written By Colored-American Authors Our Specialty_

Lowest Prices

Quick, Efficient Service

THE
=Progressive Book Publishers=
3519 State St., Chicago, Ill.

We Publish Books, etc.

* * * * *

IN SUMMER YOU NEED

=PU-RI=

To Prevent the Odor From Perspiration

* * * * *

COMING

READY AUGUST 1st

=Directory of Chicago’s Active Colored People and Guide to Their Activities=

On news stands or sent anywhere on receipt of price 25 cents

=FORD S. BLACK, PUBLISHER
6446 St. Lawrence Ave. Chicago, Ill.=

* * * * *

USE

=RO-ZOL=

The Face Bleach That Will Bleach

Will Also Positively Remove Tan, Liver Spots and Freckles

AVOID IMITATIONS

=THE OVERTON-HYGIENIC MFG. COMPANY
Dept. H. C. Chicago, Ill.=

=AGENTS WANTED=

We are also manufacturers of the Original High-Brown Face Powder, the first and only face powder made especially for the complexion of our people.

* * * * *

High-Brown Hair Grower

WILL GROW YOUR HAIR

_It Is A Straightener As Well As A Grower_

Nicely Perfumed—Absolutely Harmless

Gives the hair that live, glossy appearance which is so much desired. A trial will convince the most skeptical.

PRICE 50 CENTS

MADE ONLY BY

=The Overton-Hygienic Manufacturing Co.=
CHICAGO, ILL.

* * * * *

START A BUSINESS OF YOUR OWN

=The Perfumers’ Supply Co.=

Importers and Jobbers of Materials for

_Manufacturers of Hair Preparations Toilet Articles and Perfumes_

=We Carry A Complete Stock at the Lowest Prices=

Some of which are as follows

Talcum
Waxes
W Petrolatum
C Petrolatum
A Petrolatum
Jars
Colors
Boxes
Bottles
Labels, etc.
Oil Rose
Oil Lilac
Oil Lemon
Oil Lavender
Oil Bergamot

We will sell you the supplies and teach you _Free_ how to make Cold Creams, Face Bleaching Creams, Hair Pomades, Hair Growers, Perfumes, Toilet Waters, etc.; or we will make any of these articles for you and print your name on the label, ready for you to sell.

=Catalog and terms sent on receipt of 10 cents in postage=

=THE PERFUMERS’ SUPPLY CO.
Dept. J, Monadnock Block=
CHICAGO, ILL.

* * * * *

_Successful baking requires a good baking powder_

Hygienic Pet Baking Powder

_meets that requirement_

=Economical and Strictly Pure=

A LARGE CAN FOR =10c=

For sale by all good dealers

OVERTON-HYGIENIC CO.
CHICAGO

* * * * *

A Marvel! A Revelation!

=Magic Furniture Polish=

_THE POLISH THAT MAKES OLD FURNITURE LOOK THE SAME AS NEW_

Made only by the inventor

=THOS. B. BANKS
5163 Wabash Ave. Chicago, Illinois=

Agents wanted. Write for prices and terms.

* * * * *

_Chew the Good Chew_

TWO KINDS

TRIPLEMINT

A Peppermint Flavor

LIMENTO

A Fruity Flavor

Price 5 Cents A Package

=The International Gum and Candy=
COMPANY

FOR SALE BY ALL LIVE DEALERS

* * * * *

_Do you want information of any kind?_

=THE
National Negro Directory
AND REPORTING AGENCY=

SPECIALIZES AS FOLLOWS:

If you want information about persons or firms in other cities we can supply you.

Should your wife or husband, son or daughter leave home and you want them looked up, we can do so through our agents throughout the United States at a small cost.

We furnish other services which we should be pleased to explain upon application.

_Agents and Reporters wanted for every town where we are not now represented_

For further information write to

THE NATIONAL
=Negro Directory and Reporting Agency=
Chicago, Illinois

* * * * *

Do You Like Good Perfumes?

THEN TRY

_OUR PERFUMES_

AND

_TOILET WATERS_

_If you wish Lasting Perfumes and Toilet Waters in the true flower odors, use some of these_:

=LES FLEURS=—A combination of flowers.
=HIGH-BROWN=—A fragrant, lasting odor, originated by us.
=DIANANIS=—Something new and original.
=LE TREFLE=—The true odor of a clover blossom.
=VIOLET=, =ROSE=, =CRAB APPLE=, =LILAC=, and a number of other popular
odors.

_We also manufacture a line of Sachet Powders._

MADE BY

=The Overton-Hygienic Manufacturing Co.=
Dept. H. C., CHICAGO

* * * * *

A BEAUTIFUL SKIN IS YOUR BIRTHRIGHT

=THE OVERTON-HYGIENIC=

=Peroxide Vanishing Cream=

Prevents and relieves chapped skin. This vanishing cream is soothing, healing and antiseptic. Being greaseless, it is especially good for use in the daytime; unequaled for oily skins; delightful after shaving. The peroxide in the cream _Bleaches_ the skin. Will not injure the most delicate complexion nor cause hair to grow. =Price 25 cents.=

MADE ONLY BY

=The Overton-Hygienic Manufacturing Co.=

* * * * *

=HIGH-BROWN SOAP=

A Good Soap Is Essential to a Beautiful Complexion. High-Brown Soap Will Keep The Pores Clean And Free From Impurities.

=Absolutely Pure=

=Highly Perfumed=

Handsomely Put Up Two Cakes to a Box

=PRICE 50c=

MADE BY

=The Overton-Hygienic Manufacturing Co.=
CHICAGO

* * * * *

=The Journal of Negro History=

PUBLISHED QUARTERLY

100 PAGES

=_Edited by_ CARTER G. WOODSON=

THE JOURNAL OF NEGRO HISTORY is the official organ of the _Association for the Study of Negro Life and History_, which is now trying not to promote an isolated research into the history of the black race but to show how civilization has been influenced by contact with the people of color. This publication aims to popularize the movement to save and make available the scattered historical materials bearing on the Negro. In it appears scholarly articles and valuable documents giving information generally unknown. It is concerned with facts, not with opinions.

=Subscription price $1.00 per year. Foreign Subscription 25c extra. Single numbers, 25 cents; 30 cents by mail.=

Checks should be made payable to THE JOURNAL OF NEGRO HISTORY and addressed to

=CARTER G. WOODSON,
2223 12th St., N. W., WASHINGTON, D. C.=

* * * * *

=WIND AND SUN=

Work Havoc With The Skin

The Cool Velvet Touch of Our

TALCUM POWDERS

Eases the burning and irritation.

A trial will convince you of their superiority.

=Five Odors:=

HIGH-BROWN, CARNATION, ROSE, DIANANIS, VIOLET

=PRICE 25 CENTS=

MADE BY

=The Overton-Hygienic Manufacturing Co.=
CHICAGO

* * * * *

AIDA HAIR POMADE

[Aida Overton-Walker]

=_A Delightfully Perfumed Hair Dressing_=

That makes stubborn and harsh hair soft and pliable and easy to comb. It is also prepared especially to be used in straightening of the hair with the “irons,” _preventing the evil effects_ heretofore resulting from the use of the “irons” with other similar preparations.

_A large, handsome, lithographed tin box_

=Only 25c a Box=

Agents wanted

THE OVERTON-HYGIENIC CO.
DEPT. H. C., CHICAGO, ILL.

* * * * *

_A Live Book for Live People_

HOW A NEGRO SHOULD CONDUCT A BUSINESS

To Gain the Patronage of His Own People

=PRICE $1.50 POST PAID=

=Now in press. Will be published about Sept. 1, 1916=

If you are in business or contemplate entering business, you should have this book. The book will contain Fourteen Chapters—not a dead line in it.

=SYNOPSIS OF CHAPTERS=

1 A Brief Review of Early Negro Business Ventures.
2 Statistics of Negro Business in the United States.
3 Prejudice as it Affects the Negro in Business.
4 The Importance of Business in the Race’s Development.
5 What is Necessary to Secure the Patronage of Our Own People?
6 What is Necessary to Secure the Patronage of White People?
7 How to Buy Goods at the Lowest Price.
8 How to Establish Credit with Wholesale Houses.
9 What Constitutes Good Salesmanship?
10 Whom to Credit.
11 How to Make Collections.
12 How to Advertise.
13 How to Systematize a Business.
14 How to Conduct a Business in General.

The price of the book is $1.50, but as a special inducement to advance subscriptions we will send it when published for One Dollar to those who will sign the attached slip and send to us before Aug. 20, 1916.

=Cut out this coupon, sign and send to us promptly.=

_Date_..................._19_....

=THE PROGRESSIVE BOOK PUBLISHERS
Chicago, Ill.=

_Gentlemen_:

_Kindly enter my subscription for one copy of “How a Negro Should
Conduct a Business,” for which I agree to remit [to you] $1.00 as soon
as you send me notice that the book is ready._

_Name_................................................................

_Street or R. F. D._..................................................

_Town_............................................ _State_............